Building your online presence is a difficult process that requires many social media accounts and time. You must have a website that offers all the information on your business, and you might set up a web store on the website. However, this is only the beginning of your online presence. An online presence is achieved more through social media than a simple website.
Social media platforms are available for free, and you can get your accounts verified through the platform. Having a Facebook, Twitter, Tumblr, Instagram, and Snapchat account can go a long way if you know what you are doing.
A Facebook page can be used for customer service because you can let customers send messages, post to your wall, and interact with your events. You can share information on your timeline, and the customers who come to your page can click the link for your website.
Twitter accounts are helpful because people read them more than any other. You can share information on your Twitter page, interact with other companies, and possibly viral with the content you post. There are many famous interactions between companies, and you might find some partners online that love to talk to you.
Tumblr, Instagram, and Snapchat help you reach a younger audience, and you can post varying content on each page. Tumblr is good for long posts, but Instagram is good for pictures. Snapchat is great for videos that are only a few seconds long, amount to mini commercials, and catch the attention of users who follow you.
Your online presence must be grow through each of these platforms over time. Your customers will notice you have an account here or there, and they will constantly check in with you regardless fo the platform. You catch more customer this way, and you are seen peripherally much more often.