Mobile marketing has replaced internet marketing as the new frontier in the marketing world. Reading this article will help you get started in your new mobile marketing venture.
Don’t ever text message customers for no good reason. Always make sure that what you’re messaging them about is relevant and important. Nothing will crash your marketing campaign faster than annoying your customers with random things. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. This is an excellent way to handle your own approach. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Don’t be afraid to try a lot of different methods.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Continue to solicit customer feedback from those who seem willing to give it.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
On the mobile landing page, try out A/B testing. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. It is key to choose the page that will be most functional for your mobile visitors.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can annoy people and feel intrusive. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Honesty creates loyal customers.
Get to know your audience. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. You will want to compare statistics on computer vs. cellphone use. Which operating systems do they use for their phones? If you understand your customers’ needs, you will be better able to fulfill them.
Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. A lot of the time, new customers perceive mobile marketing messages to be spam.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. When a person searches for a business on his or her phone, the map allows them to find it quickly.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes are a great way to share discounts, promotions and coupons. It is easy for smartphone users to use QR codes. QR codes let your reach your customers easily and quickly with relevant information.
Consider purchasing dedicated short codes rather than sharing codes. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. It is an affordable way to avoid any potential legal drama later on down the road. If code sharing companies abuse the system, you might get into trouble as well.
You can always improve your advertising. And you need to keep an eye on what the competition is doing! The tips discussed above will help you gain insight in your quest to get out in front of your competition.