Your kids, cousins or siblings are probably already on Facebook. Maybe your mother and grandmother are too. Knowing this, are you aware of whether or not your customer base uses Facebook? Probably so. Keep reading to find out how to market to them.
Consider Facebook as one way to share information. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Create your content with this in mind. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will discover that Facebook has the ability to draw lots of traffic.
Depending on your needs, a Facebook group may work better for you than a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Answer questions and comments quickly. Thank them for contacting you, and try to give helpful answers to their questions. Put a link up to your website should you have something on there that is relevant.
It is important to have a lot of followers when using Facebook as a marketing tool. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. Once you gain a large following, you marketing efforts will become much easier.
Don’t neglect your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. For a great marketing campaign, you should respect and appreciate your followers. This will help them engage themselves in your brand.
Consider buying advertisements on Facebook. You ad can be customized to be shown only to certain ages or genders. You can set a budget and work only as much as you want to. You don’t have to make any commitments long-term, either. Your ad can be ceased at any time.
Be sure that you’re making posts that have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. However, avoid “selling” too much to prevent your followers from getting tired of having your name popping up on the news feed.
Make sure you have a good personality with your posts. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Show some personality, but try to make sure you are always professional.
Always look for new ways to learn about using Facebook, and leadership opportunities. Facebook can do wonders to help build up your leadership within a niche. Any time you can you should try to answer people when they have questions about something you’re an expert on. You will earn respect and admiration, which will in turn earn you more followers!
Always understand what your Facebook page is for. It shouldn’t just be established for no reason. Do you want to tell your customers something? Or do you have it so that your customers can keep in communication with you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Update you profile regularly. New or changing information about your business should prompt a profile update. If someone is looking to find you, they’ll want to find the most current information. You could even change your profile page often so people will be tempted to come back and see what that is all about.
There are things that you should and should not do when you are Facebook marketing. There are many examples of each out there. People like to find the best practices, however they hardly look at the worst ones. Make sure you buck the trend and also learn what does not work.
Holding contests or sweepstakes on your page is a great way to increase interest about your products. For instance, you can ask your followers to post pictures of themselves utilizing your product. Once the contest is over, the best or most creative photo wins a prize.
Just because you have a lot of followers does not mean your marketing scheme was a huge success. You want to have fans who want to buy from you and will share the content you post. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
Facebook is a very popular tool you should use to interact with your audience. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The amount of profit you make is directly related to the amount of effort you make.