Marketing via email is a modern, effective tool for building profits. Even though email solicitation was an early form of marketing on the Internet, it still is very useful and is far from being exhausted. Fresh approaches and new twists on the standard forms of email promoting are being invented every day. See how the following tips can help you create successful marketing emails.
Be sure that you’re not sending out marketing emails that are unsolicited. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Be certain to only send your messages to those you actually know. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Know your audience and be focused. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. Your email base can really grow this way.
In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This type of email promoting gives your customers an incentive to participate and they could also have the chance to refer friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Test your subject line using two variations for the same email. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Use your emails to provide customers with incentives. They will be more apt to do business with you if you give them a good reason to. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site.
Do not send out emails that rely on images to deliver critical information. Many email clients won’t display images right away. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
Prior to adding any person on your email listing, always ask for their permission. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
Preheader materials should be taken advantage of. The very first line of the email is typically called the preheader. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
Have a field in your opt-in registration where subscribers can leave at a minimum their first name, if not first and last. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. This will help build customer relationships.
Ensure that your emails contain relevant content, respecting the limited time of your customers. Avoid emailing them flagrant sales pitches in order to avoid insulting their intelligence or losing their confidence in you. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.
An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. A great method for handling this task is to immediately send an email to any address that requests a subscription to your company’s newsletter. The email should include a link to confirm, as well as a link to refuse the subscription. Your customers will appreciate the security measure, and you’ll benefit from having proof that none of your emails can be regarded as spam.
You should develop a refined and targeted email list for generating sales. Do this by having your most valued customers sign up for your mailing list. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Send your subscribers happy birthday wishes. Allow new subscribers to submit their birthday if they wish. Then, send an automated message wishing subscribers a happy birthday. This will endear your customer to you, and it might even increase your sales if you send them a birthday discount code!
A post-purchase email is a great way to follow up with a customer. In this email, include a coupon to encourage an additional purchase. One way to do this is to include a link to a page on your site that displays the offer and details. Make sure you explain the kind of savings they can make by using this coupon.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. By taking these ideas to heart and staying current on news methods of e-mail marketing, you can make sure that such campaigns produce solid results well into the future.