Does your business have a Facebook presence? If you don’t, then you’re going to miss out on a lot of potential customers. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to find out how you can develop your Facebook marketing strategy.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offers can include discounts and prizes for users “liking” your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Custom tabs need to be used when creating a Facebook marketing page. The tabs will let you present your information in an organized manner. Deals, contests and promotions can be organized with their own tabs.
Host a giveaway to increase interest to your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It doesn’t cost much, and it is a great way to reach out to customers.
Select your updates carefully. If your updates have no value, your subscribers will lose interest fast. Your content should entertain, educate or offer some help. Facebook Insights can show you what successful updates look like.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Those customers are random, so they do not have any reason to read your daily posts. Spend your money on more targeted Facebook ads.
Take time to answer questions and respond to comments posted on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Of course, you want your Facebook marketing efforts to pay off. Setting monthly sales goals can guide your efforts. Thousands of likes mean nothing if they can’t be converted to real money from sales. If your goals aren’t being realized, your strategy may need adjusting.
Create a special group that is only for your business. This should be a place for customers to get answers to their questions as well as chat among themselves. You can give your customers valuable information and let the whole group in on deals and promotions. This will help develop a good relationship with potential clientele.
It could be difficult to get started with Facebook marketing. A good way to begin is by adding Facebook buttons to your own sites. This will allow your customers to navigate more effectively. It is easy to update anyone who “likes” you on Facebook on anything happening with your business.
If someone comments on your page, reply to it. This includes those you get in your inbox and those you see on your page. This will take a lot of hard work and effort on your part, but your users will really appreciate this personal touch.
Don’t overdo your Facebook updates. This lets you send messages straight to all your followers. Only use it when it’s crucial to do so. If you message people too often, they may steer clear of your site.
Ask your followers to share your page with friends. Give them a reason to by offering them something of value for sharing your updates with the people on their friend lists. Many companies will offer a coupon when a specific number of “likes” are received.
Market your brand by combining Facebook and matchmaking. A lot of the time you could find yourself able to get two people to meet on Facebook. Do this, do not hesitate. Bring two people together and every time they share their story, your brand will be mentioned. What a great way to promote your business.
Stay positive in all posts that you write on your wall. When your posts look like they’re automated advertisements, you’ll lose fans.
When posting to your Facebook page, don’t go too far off topic. If your business sells homes, posting about the government changes in interest rates is relevant and a good choice. However, posting youtube videos of the Harlem Shake is not relevant and may put off your fans and followers.
Do not quit if you do not find quick success in your Facebook marketing campaign. As with anything else, it takes time for marketing to work, even on Facebook. You have to allow for time to create a following before your efforts will reap success.
Use a Facebook plug-in on your website. You can get a code to add this plug-in, but some websites have a way to easily add it. With this plug-in, you can show a Facebook link, latest updates or a subscriber list.
Find your inspiration to get on Facebook to promote your product. You should not have any more excuses for avoiding Facebook because you have all the information you need in order to get yourself started. Never stop looking for improved ways to connect with your Facebook fans. Use the tips in the article above to help improve your marketing efforts.