Are you an entrepreneur? If you are, you probably understand the challenges of business promotion. Fortunately, the Internet and other digital mediums make it easier to efficiently and effectively create a strong presence. Videos posted online are a way to do this. Keep reading and you will gain valuable advice on making video marketing a part of your business plan.
Do not let video marketing scare you. A decent camera is all it takes to start! Demonstrate your product for the audience or simply talk to them about who you are and what you do.
When it comes to videos, the more the merrier. When you consistently put up new videos, viewers will look forward to seeing them each time they go to your channel. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
Keep your videos relatively short: no more than 10 or 20 minutes. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
You need a link to your site built into your video. This way, viewers can get a feel for your site. Also use screenshots when creating how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The first 15 seconds of your special video clip are the most important. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
Work with several team members when developing ideas for your video marketing campaigns. Team members can be anyone who has a working knowledge of your company. Anyone who contributes should be given due credit, even if their input was minimal.
Try to center your videos around a single topic and stay focused. Trying to wing it may make it more difficult to stay on course with your content. Before you film, take a few minutes to create a brief checklist of what you must cover in the video. Keep your videos focused and you will have success at video marketing.
Don’t forget about YouTube. You should always use YouTube first. Video hosting is free. You can also take advantage of being on the third most highly-trafficked site anywhere. Not only is it the most visited video site, it’s also a highly ranked search engine.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Choose an upbeat person who can perform well on camera and be verbally clear. Multiple employees may be suited for the task; utilize all who are willing.
You can always hire people to make your videos if it isn’t your thing. Hold a contest with prizes where people can enter their own videos. Let the people know that for the prize, you’ll start using the video they made as a commercial.
Keep an eye on your videos to see if they are connecting with people. Sure, you can make some good guesses about how you’re doing. Hard data is a much more effective way to see if you’re getting it. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Be ready to moderate comments to any marketing video that you upload to YouTube. Your reputation can be sullied by negative and unfair comments. If things get too out of hand, you should just disable comments altogether.
Do not get bogged down seeking perfection. You do not have to have a professional camera just to make a great video. Most of the time all you have to do is put some good software on your computer. Also, if you have a smartphone you may be able to use the camera it came with. So long as you have solid information and remain professional, people are going to watch your videos.
Time-lapse photography can be used in video marketing. Set up a camera in your office or warehouse, and just let it roll. Later you can check out what you caught on film and edit it to your liking. Prospective buyers are sure to enjoy gaining greater insight into the business.
Video marketing is helping many businesses grow. Millions of people are online every day. It is only sensible to lock-in these viewers by providing higher-quality segments on a continual schedule. Use this advice; you will soon see your business flourish.