Facebook offers such a great deal of communications opportunities, including the chance to speak directly to your customer base. Because people love to communicate with each other, social media sites get more and more popular. Use this to your advantage by using Facebook to showcase your business.
Give away free items to loyal or potential customers. Encourage people to subscribe by giving something away to some of them. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Link all of your published content to your Facebook. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.
Make sure your Facebook page isn’t being inundated with spam. Filters are available to help stop spam before it even appears. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. You should ensure that your audience feels appreciated. This gets customers truly engaged in your company.
It can be helpful to be active on other Facebook pages instead of just your own. Posting on other people’s pages can attract attention towards your page. Make sure it’s the kind of attention you want. If you feel like you have worthwhile things to say, you should post on other pages. Do not spam other pages.
Be very carefully about the updates you post. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Educate your customers with enlightening posts. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
Offer an exclusive coupon, sample or great deal for those who “like” your page. A page with many likes will get more attention. Think about a good reward to offer when someone likes your page. It could be a sweepstakes prize or something offered to everyone. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Most people market on Facebook because they want to improve their sales. Setting monthly goals will help you do this. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Change your strategy if you aren’t getting the business you are looking for.
Don’t think that you should update your page if what you have to say has nothing to do with your content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Use your personal account if you want to share updates about personal projects.
Ask your fans for advise about various decisions you need to make about your company or business. You make people feel important when you keep them involved. What better way to do so with your community than to get them involved in some basic decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
Always know the reason why you’re using Facebook. Do not just have a Facebook because it is the “in” thing to do. Is your goal to communicate with your customer? Or do you use Facebook to let customers get in touch with you? There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?
If someone leaves a message on your page, respond to it. This refers to comments left on the page and those you receive in your inbox. It is not always easy to do so, but it could pay off for you in the end.
Use the power of social media to grow and expand your business. Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Take your business to the next level with the valuable information in this article.