How long has it been since you last checked your inbox? If you’re similar to many people, you most likely check your email over two times daily. Email is the best way to keep in touch with your customers when running a successful business. Continue on for some great marketing via email tips.
It is important to avoid sending unsolicited emails when attempting to market a product. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This is very bad for business and you may be blocked by certain Internet providers.
Every single person on your email marketing list must request a spot on it, so never add anyone against their will. If not, you will be looking at many spam complaints and loss of customers.
Make subscribing to your mailing list a two-step process. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Avoid using a lot of graphics in your e-mails. Quite a few email reading programs available block graphics, making it possible that many of your intended readers can’t read the email properly. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
For maximum effect, it is advisable to offer many options to your e-mail marketing customers. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. When your customers feel that they are somewhat in control of the process, they will be much more satisfied.
Try to educate yourself on how not to be considered spam. Get a free email address, put it all over the Internet, and see how much spam you receive. Take those emails as an example of what not to do, and craft your business messages accordingly. You need to be different than the spammers!
Passive and active feedback from your customers is an essential tool for enhancing your email marketing projects. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback can be much more subtle, and may even be undetectable by your readers. Utilize software programs or tools to evaluate what links are used most frequently.
Never send out an email that relies on images to convey critical information. Many email clients don’t display images to help keep viruses and malware off their users’ computers. As a result, your messages may be unattractive or indecipherable if too many images are involved. You should always present vital information in plain text, and make certain that all of your images utilize alt tags.
This may seem like an obvious tip, but it’s important to be sure that every email address is correct on your mailing list. It is a waste of your time having to fix incorrect information and re-send emails when you find them returned due to an invalid address. It’s a waste of time.
People will appreciate you valuing their time and sending out interesting emails. Don’t take advantage of their trust or talk down to them with obvious pleas for their sales. Try to include a solution to a common problem, a clever new way to use a product, or a special promotion in every email.
Test your email messages to see how it will look on different platforms. When you have a good design, you should test it out in a lot of different browsers and email providers. Even consider different operating systems. Different email readers may show the email very differently.
Write concise subject lines. Short (60 characters of less) subject lines prompt recipients to open the message more often than really long subject lines that don’t seem to have a point. If a long subject is unavoidable, include the most important words first so it will not become truncated.
Take the time to send a message to your subscribers on their birthdays. Add a spot to your form for opting in where they can add their birthdate and then you can send them an automated greeting. This can make sure your customers feel wanted and will especially make them feel so if you give them a discount or coupon.
Marketing via email proves to be a smart way to keep in touch with customers and clients. Put the tips from this article into action for your marketing needs, and see results in no time at all. It is easy to promote the company through email and reaching out to customers.