If you’ve got an email account, then you have probably dealt with email marketing campaigns in some form. Companies reach out to current, as well as potential, customers by sending messages via email. If an email marketing campaign is something you want to do, keep reading for some handy advice.
Your email should have a personal tone. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. You can use their name, mention items they might like based on past purchases, or show them items in their favorite color.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Don’t bombard customers with a message that says “Buy Now!” It will eventually backfire. It is considered spammy and could cost you your good image. Customers are aware that you want them to buy your products, so take the time to establish a strong relationship with them. Show them special deals or great products you have, but do it in a professional, helpful way. You will create a better relationship with your customers and increase the likelihood of them utilizing your services or products.
Proofread anything you send out via email. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to sending a message, test your email layout so that you know everything will be readable. Double-check your links to make sure people can access your website.
Review some real-life spam for pointers on what you should never do. Sign up for free email accounts, post your address on the web and wait for the spam to come. No one wants that. Learn from their mistakes and correct any that exist in your own email campaign. Making sure that your emails differ significantly from those of spammers makes your brand seem more credible.
Use passive and active feedback to enhance marketing via email efforts. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback may not even be noticed by the reader. There are many tools and software programs available that will tell you the links that get the most attention.
From time to time, change your layout in order to give it more of a personal touch. If you use HTML in your messages, try sending out a basic text email instead. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
Never send emails that do not provide a high level of value to your customers. Avoid sending them emails about sales only. Try to include a solution to a common problem, a clever new way to use a product, or a special promotion in every email.
Remember that the point of an marketing via email plan is to build a reputation with your customer base. Put in the effort necessary to ensure that you target the customer base you want to reach. Your reputation is at stake, so be sure to take this into account.
A marketing email should be short. Use clear, direct language whenever possible. Doing so shows that you value your clients and their time. If your message is brief, your readers are also more likely to read the entire thing. Although your most important information should be at the top of the email, there are always important links and content near the end as well.
In order to form a better bond with your email subscribers, do everything you can to personalize each message. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Putting the recipient’s name into the email is simple; there is much more that can be done. Pinpoint why, when and where they signed up for your emails. This information can be used in your emails.
Come up with a sales list that is highly targeted. This is achieved by having your very best customers and all their contacts signed up on your mailing list. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Include Alt Tags
If you use images in your emails, be sure to include Alt tags. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Don’t forget to include Alt tags on your links, as well.
A great way to increase the success of one’s marketing with email campaign is to couple them with social networking mediums like Facebook and Twitter. Your customers will share your information with others, allowing your email list to expand.
Your subject lines should be less than 60 characters. Many email programs may truncate the subject to this length if they go over. Others are just unable to display past this length. Even if that’s the case, it’s important to get to the point because people browse over messages quickly and not getting to the point may result in your message being deleted.
Since email marketing is so commonplace, it is easy to assume that everyone has been exposed to it. It basically serves as a way for companies to market to customers through simple email messages. When applied properly, email promoting is shockingly effective, and you can accomplish this yourself if you are mindful of the advice presented here.