There are few marketing tools as effective as Facebook. Facebook is a social media giant. When you want to join them, continue reading.
Talk with fans regularly to see what they want. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ignore your fans.
Having contests are great for increasing your fan base on Facebook, so try to do that. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Just create the offer and then make it a Promoted Post. A good offer will appeal to potential customers as well.
The first step to success with Facebook marketing is having a solid base of fans. You should always aim at gaining a large following. After that, you are sure to see a big jump in conversion rates.
Your goal for Facebook marketing is to increase the sale of your products. So set a monthly goal for a particular amount of products sold. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you don’t reach your goal, reevaluate what you are doing.
Hide some of your page’s content from those who haven’t Liked the page yet. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Just hide a small portion of content so you don’t lose SEO.
Don’t share updates that have no direct relation to your own content. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Create a personal Facebook page on which to post other information.
You might have trouble when you first start marketing your business through Facebook. You can start by placing Facebook buttons on your website. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Be sure your brand has its own personality. If your posts are boring, they will assume your brand is, too. Show off a bit, but stay professional.
Contests are something to keep your followers interested in your page. Offer discounts or a freebie to the winner after you have met your target goal. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
Design your Facebook page to be similar in theme to your website. If your website is grass green, make your Facebook page the same color. This can help people connect your page with our brand. If it is totally different, it can be confusing.
Don’t overdo your Facebook updates. It enables you to put a message out to everyone that likes your page. You should only use this when it’s most important. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Ask people to put up reviews. Interested consumers appreciate customer testimonials. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.
A scheduling tool should be used if you’re not able to make Facebook updates in a timely manner. They post your content for you at preset times. You may need to try several different schedulers to find one that offers the features you desire.
Contests are a great way to increase interest in your page and your brand. For instance, you can ask your followers to post pictures of themselves utilizing your product. Pick a winner and enjoy the results!
Event sharing is a good way to increase your business. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Your fans will be reminded of the event as it comes near.
It can be hard to discern tone when reading Facebook, so remember that. If your messages are sent out and they look robotic, people may not wish to be your fan any longer.
Facebook marketing is similar to many other methods of marketing in that you should always know who your target audience is. Your content must be relevant and interesting for your target demographic, or else it will fail to build interest in your brand and generate sales.
When you celebrate business milestones, include your customers in the celebration. Make an announcement of the Facebook celebration on your landing page and send a thank you message to your base of friends. Keeping your followers informed will ensure they feel included and close to your business, encouraging more sales.
Many companies are using Facebook to market today. If you use it the right way, this is the best way to show what you have to offer. Put the above advice to good use to boost your business.