If you are tired of using traditional marketing methods, try something new. There are other ways to market that will attract new customers. But have you given video marketing a shot? If you haven’t, you should. It’s a great way to reach a wide audience. The tips below are truly priceless.
Don’t be intimidated by video marketing. It’s possible to create effective, appealing videos without A-list stars and pricey equipment, a tripod and camera are sufficient. You can demonstrate how to use products, show how they are made or whatever you can think of.
Don’t expect people to devote a lot of time to watching your videos. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you’re just updating folks, do it in 10 minutes or less.
When producing video content, don’t fret too much about production values. There is more to a video than production value. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
A great way to create content for your videos is to work with a team. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Credit them near the end so that they can see their names.
Do not dismiss YouTube. It is really the first place you should begin your campaign. It provides you with free video hosting. It is also the third most visited site on the Internet. In addition, it’s the second largest search engine, as well as the largest video site.
If your videos are about a product you sell, make sure to include a link in the video description. This link should be inside your video player. When you do this, the link will follow the video regardless of where it is embedded or shared.
Any event is a good time to take a video. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are presenting your products or talking in public, have someone record it.
Always request something of your loyal viewers when publishing a video online. Some refer to this as a “call to action.” One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. If you want it to work, you have to make things easy for viewers.
Get personal with your videos. Film how your products are made, or let people see some of the funny things that happen in your office. Your customers will enjoy this personal little glimpse into your business.
Come up with a measure of the success rate of your videos. The number of total views will one way to find out how successful a video is, but it doesn’t tell you how many people bought a product because of it. It is much better to use statistics and data, though. A video that has been viewed many times but doesn’t generate sales is still good, but not as one that gets people to buy your product.
Whenever you post a video, you need to be ready to moderate whatever comments are left. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. You can also disable the comments section entirely if you are not able to moderate the feedback.
It is better to have shorter length videos. Three minutes is the maximum duration. Use this time wisely to communicate the most important information in a way that appeals to your viewers. Five minutes is pushing it, but it can work if you have very interesting content. A short, concise video can pack a powerful punch.
As you increase your knowledge in video marketing, you will see more and more the opportunities that open up. Video marketing can help you do all kinds of things that will build your customer list. This is a creative way to build your customer base and can be very effective if done correctly.