Companies learn quickly how important their reputation is. If you don’t do all you can for your customers, word will spread. Here is some advice for building a reputation which entices customers and turns them into loyal repeat business.
To build your reputation, always follow up with some form of communication. This is even more important if your business is large. Customers have to feel like you care. Use automated systems which can check in with them. You can also ask them to give comments on recent transactions.
Stay personable. Posting status updates and tweets doesn’t work without active communication between you and your followers. If someone posts a question to your social media site, ensure that it is answered as quickly as possible. If you are stumped by the question you have been asked, let the person know you are actively searching for the answer they need.
Try to make unhappy customers happy. When you can turn a client’s bad experience into something good, your customer will appreciate your show of care. If you can do this online, better yet. Potential customers can see your efforts and will want to work with you.
Monitor social networks. As per Arnold Worldwide, more than half of all consumers expect brands to answer their queries and comments posted on social media. It is a good idea to respond right away. If you can do so within two hours, that would be preferable. Being responsive can help your business stand out.
Make it a point to know what is going on in your business niche. This helps to maintain your good standing as someone who provides updated and useful information. Spend a few minutes daily searching online for important stories of interest.
Private sales and promotions need to stay exactly that: private. This is especially true if you offer a large discount to rectify a complaint. You don’t want unscrupulous people trying to get free things by falsely complaining about your product.
Go to places where your customers go. For instance, if you know that a good amount of your customers visit a local restaurant on a regular basis, go there yourself. Knowing the things your customers like will facilitate greater understanding. Many people feel more comfortable in a social setting and will be more apt to open up to you.
When you see something negative in print about your company, it’s natural to get angry at the person who wrote the comment, especially if what they commented on wasn’t completely truthful. However, you should remain calm when responding to what has been said. When readers see the whole argument, they can judge for themselves.
Have a business mantra that you live by. Always be honest with customers from the very start, especially when errors are made, and always stand ready to correct them. Getting a good reputation relies on being truthful.
If a mistake was made, don’t hide it. This will look very mysterious to your customers. Take ownership of your company errors and apologize sincerely. If you offer to make it right, most customers will forgive and respect you for it.
It is smart to follow up with customers once they make a purchase. This is something that will build your credibility. Communicating with them will allow you to address any problems they may encounter.
Step up to serve the community as a corporate sponsor at a charity event. Your business reputation will benefit if you do. This shows your company you are interested in your community. Doing this will really help to make your business a success.
Monitor everything that is said about your company. Know what sites are commonly used by people who talk about companies in your industry. Monitor both positive and negative remarks about your company, and quickly respond.
Be choosy about the information you share on the Internet. You can’t be sure how it’s used later, so be careful. Even a small number of people can spread bad publicity to the masses.
You must have a good reputation in order for your business to thrive. It will take a long time to recover from a reputation hit. Fix negative situations before they grow into huge problems. Paying attention to it is going to help you win customers and build your reputation.