Do you have products or services to sell, but you are not sure how to market them? If this sounds like you, Facebook marketing may be a good fit. This is something that could potentially put you in touch with millions of people. Keep reading through the below advice to get you going in the right direction.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Provide fans with coupons or even a product when they share or Like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Always be as professional as possible in your Facebook marketing campaign. Although social media tends to be a casual venue, your business must be presented professionally. When you keep a professional tone, you are respected more by customers.
Never let a Facebook page get overridden by spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any administrator can type in keywords using this tool that will automatically filter it out.
Look at Facebook as a great way to post content. Facebook is for more than just idle conversation; it is a primary channel for content. Don’t neglect this powerful marketing tool. Spend time producing quality content and use your page to promote these posts. You can reach significant numbers of people on Facebook.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is very good you can also promote it to those who are not fans.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your rate of conversion and reduces campaign costs because there are more opportunities for leads to be converted to sales.
Don’t forget to discuss your business on other Facebook pages. Posting on other people’s pages can attract attention towards your page. Just be sure you’re getting positive attention. Only post on another person’s profile page if you’re sharing something valuable. Avoid spamming because this will just annoy people.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Those customers are random, so they do not have any reason to read your daily posts. Instead, invest your time in creating targeted Facebook ads.
Make sure any posts you list have value. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t do a hard sell though.
Do what you can to add a personality to your brand. This will give you credibility and a sense of individuality. Be certain all your advertising stays professional, even those ads that are skirting the borders of being “edgy” or “trendy.”
Put in real work to keep your fans up to date on your page. This isn’t the same as posting five times daily, but do regular updates. Keep your content quality driven at all times.
Do not turn off comments; your fans need to tell you how they feel. This will show that you are interested in what people have to say at all times.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. You have to invest in your fan base by taking the time to communicate with them. Strong relationships will lead to profits down the road. Make sure you periodically run a contest or promotion to reward your most loyal followers.
Be sure to answer customer comments and questions right away. This includes postings as well as emails. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Keep your Facebook page consistent with your website design. Keep the same color scheme on your page. People can easily connect your brand to your page this way. When the two are unalike, people will be confused.
Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. Everything you’ve learned here can help you to get started so put it all into practice. When your number of followers grows, you’ll be thankful for all you’ve learned.