There are no set ways to market on Facebook. Every single company has its own target audience with specific likes, dislikes, wants and needs. Knowing about marketing on Facebook is the only way to do it right, so read on.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to reply to all inquiries or complaints.
Try making a group versus a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Facebook Offers is a great tool for running contests or giving away free products through your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is extra special, you can promote it to people that aren’t fans as well.
Utilize custom tabs. This organizes your information and keeps your site professional. For instance, you can have a contest tab if you’re running a contest.
With custom audiences, you can target your ads more effectively. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Learn how to build a fan base. You should always aim at gaining a large following. After that, you are sure to see a big jump in conversion rates.
Try holding a giveaway to boost interest in your Facebook page. Give away something to a small group of your customers willing to be on the mailing list or those who give your Facebook page a “like.” It will only cost you a small amount of money to garner a lot of attention and new followers.
If you receive a “like” from someone, give them a special offer. Likes are something that can make your Facebook page popular. Try offering something exclusive and free to people for “liking” your page. You could give away a free sample or even a chance in a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
When using Facebook to market your business, you may have trouble getting started. A good starting point is the addition of a Facebook button on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Anyone who “Likes” your page will get updates on your company easily and quickly.
Be sure others are able to share what you’re posting to Facebook. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. People on Facebook want to share with each other and interact with companies. If you work hard and give people something that they find valuable, you may get the favor returned in the form of them sharing your content with people that they know.
Using Facebook as an effective marketing tool requires an investment of time and effort on your part. No, you don’t need to post five times every day, but you should post consistently and often. Keep your content quality driven at all times.
When you get comments, respond to each of them the best you can. Respond to comments on your page and comments in your inbox. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Only use Facebook’s update settings for important information. This lets you send messages straight to all your followers. But, it states you can only do so for important events, such as emergencies. It’s not intended to spam your fans!
Since you now have a deeper understanding of Facebook marketing, put that information to use. Take this information and create a Facebook campaign that will increase your profits to new heights. The quicker you begin, the quicker more money will come in.