Would you like millions of people to know about your business? Are you aware that Facebook can assist you in this? There are many people on Facebook and if you know what to do, they can be your fans.
You may want to try Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchase Facebook ads to expand your business. They aren’t pricey and they can help.
Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Know when to post about your business outside of your own Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. You need to make sure it is good attention. You should be posting when there is something important to say. Don’t spam other pages.
Try holding a giveaway to boost interest in your Facebook page. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It will not cost you much money, but the communication opportunity with customers is invaluable.
When a follower asks you a question on your wall or makes a comment, always respond. If someone goes to the effort to contact your business, you should take the time to talk with them. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.
When marketing with Facebook, your whole intent is to boost sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. Look at your results and make tweaks to your strategy if you do not make what you expect.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. People will want to get to that information, so they will click Like. Just hide a small portion of content so you don’t lose SEO.
Ask followers for insights on how to improve your business. Customers love to feel important. This is a great way to help build a community within your brand. For instance, if you are a blogger, consider asking them what posts they’d like to read.
Nurture your relationship with followers on your company’s page. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. One way to build an on-going relationship is to keep your content fresh and easy to understand. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Ask customers for reviews you can post on your Facebook page. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. This will allow you to write your posts at one time and schedule them to go up at a later date. Experiment a little with different options to see what works best for you.
Having many followers does not mean your marketing campaign is successful. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle. Looking at the conversion rate can show you if your campaign is successful.
Take the time to respond to the negative feedback you receive. People may get the idea you are only responsive to those who like you if you ignore it. If you take care of them quickly, you will be admired.
Facebook is an effective tool to use while in business. Millions of Facebook users have the potential to connect with your business. Use the information above to help expand your business and connect with your target audience. So what are you waiting for? Get out there and start promoting yourself!