When you are thinking about establishing a money making website, or if you already have one, learning about social media marketing should be a priority. Not only is social media marketing popular, but it’s also powerful. To learn more about it, keep reading below.
Start a blog and make sure to keep it updated and full of relevant information readers may find useful. Post any promotions or sales you have via your blog. Current promotions, changes and special events should be included in your blog. See to it that all of this gets posted to your blog.
If you are using a blog to promote your site, there is a Retweet button up top which you should use. Placing it strategically at the top of the page will make it quick and easy for viewers to share your content over Twitter. This allows your followers to advertise for you without any extra monetary cost to you.
There is a way to invite people to “like” your blog on Facebook, by putting a dedicated box for people to click on. This is a Facebook feature that will really help you tie your different sites in together. They don’t even have to leave your blog to do it. The easier it is to do for you, the better it will be for you.
It is important to decide how involved you want to be with your customers. If increasing immediate sales is your main objective, it may be better to stay streamlined on an advertising approach using social media as merely a tool. If you desire getting on the same level as your customers, just say hello to them! Your customers will show you the way from there.
If you wish to have a big following in social media marketing, don’t try to just sell products. Consider mixing in a few interesting stories, product reviews, or related external links. Ask people questions, have a few contests and put some photos up. Provide compelling and interactive content. Go for product engagement instead of product placement. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.
Make sure that you enable any following features on your social network of choice. Allowing your visitors an easy way to follow you across the social network via Facebook, Twitter or LinkedIn can make sure that they are aware of every new post.
Don’t be afraid to get help with your marketing. This will help you to tap into the expertise of some of the best designers and consultants in the business. This may be costly, but will be well worth the expense in the end.
Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Twitter is all about volume. You need to make a lot of high quality posts to get seen. When your posts are short, you can make multiple updates from a single event.
Don’t think results will come right away. It takes time to create a truly winning social media campaign. In order to build a successful Facebook or Twitter campaign, you first need to attract a critical mass of followers. Then, when you’re advertising on Twitter, mention that on Facebook and vice versa. Tie it all in together.
Don’t be rigid about the frequency with which you post updates. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
Make note of all your progress. You need to have stats that showcase the generated activity and the number of new weekly followers you have. Try linking these figures to your actions and pinpoint the best decisions you have made to develop better strategies. You have to keep track of all of your results to know what is working or not.
With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. The customer usually does not wish to talk with a big company. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.
Understand that social networks aren’t just another billboard where you passively post content for visitors to look at. Social media gives you a rare opportunity to network with your target audience. You might also be able to have them interact with yourself and your brand. Of course you can talk about the products that you offer, but you really should just use the platform as a way to form customer bonds.
Ensure that your site contains mention of your social media pages. You can do this by adding “share” buttons for your visitors to easily share your website and content on their own social networking profiles. Make it simple for your potential customers to share on RSS feeds, blogs and your main company website page.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Inform your followers that whoever submits the most unique photograph that somehow incorporates your brand into it will win a prize. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
At first, you’ll notice a small rise in traffic. It will build gradually as you draw in customers throughout the area you are targeting. When done right, the customers will just keep coming back because they trust you and your product.