Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t ever text message customers for no good reason. If you contact your customers, make sure you are contacting them with a purpose. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Customers demand information in the marketing texts they receive.
Your printed advertisements should include QR codes for your technologically savvy customers. This way, customers with smart phones can just scan the phone and get access to your website features. All of your brochures, cards, and catalogs should have QR codes on them. The QR code provides additional information to people that are interested in your business.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. They need to be able to understand and absorb your message in that brief period.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Stay with your principles to keep you on the right track.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You need to be unique and noticeable when being judged among your competition.
A successful standalone mobile platform must have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. The longevity of a campaign will be a better indicator of success than sales numbers. The use of this formula will help you create a successful campaign with long-term effectiveness.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Keep this in mind.
The most effective mobile marketing strategies implement changes gradually. To be successful, you should follow their lead. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use every method you have access to.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. When you are cleaning up your ads, make sure that they will be easy to send to others, and consider adding an incentive for those that do forward it.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
Be sure to optimize your mobile sites for search engines. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.
A/B testing can be a great starting place when developing a mobile friendly website. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Going forward, use the most successful page.
If you want more customers in the local area, include mobile friendly maps within your website. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Be relevant. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. Make sure the information you give to customers and potential buyers is relevant. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. Scripting, in particular, can vary considerably between devices, and your marketing campaign has to address that variance.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Try the tips in this article to get the most out of your mobile marketing efforts. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.