When did you check your email last? You probably check your inbox at least two times a day, if not more, much like other people. For business owners, sending email is among the most reliable methods for contacting potential customers. Here are some tips on how to effectively use e-mail marketing to your advantage.
Personalize your emails wherever possible. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. Using marketing via email in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Harness all of the resources available to teach yourself about e-mail marketing strategies. Try to search out some books in libraries or some information online. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Use A/B testing to see which emails are successful and which ones aren’t. Pick one email message, divide up your mailing list in two and send them out with the different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Test email formats. Put your important information and any new offers near the beginning of your messages. However, it is important to experiment with different formats to see which ones are most effective. When you find your formula for success, stick with it. This will help build consistency into your e-mail marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Be consistent with your email layouts. Keep your company’s logo and the colors and style you use the same in every email. The font you select should be easy to read. After you send out a few emails, people will recognize it and will start to pay attention. Familiarity counts even more for e-mail marketing campaigns than it does for other businesses.
Do not send more than 1 email a week to your subscriber base. Most customers receive lots of messages per day and don’t have time to read them all. Customers may skip your emails if they receive too many of them.
Utilize the least amount of graphics in your email as you can without making it look bland. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Make sure that your customers give you permission before sending them correspondences via email. If you choose not to, you can cause customers not to trust you and it could give your business a bad name. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your marketing with email campaign, and in turn, your business.
Make sure to include an obvious, unsubscribe link. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
Try to educate yourself on how not to be considered spam. You can raise a bumper crop of negative examples to look at by signing up with a free webmail service and posting your new email address in just a few places online. Learn from this spam to design email that look as professional as possible. Your brand’s credibility will be boosted if you separate yourself from spammers.
Utilize both passive and active feedback in your email campaigns. Active feedback is simply asking your readers for opinions and other suggestions they might have. However, passive feedback is much more subtle and can even be invisible to your readers. There are dozens of resources available to see which of your links are getting clicks.
It is important to always ask prior to putting an individual on your email list. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. If your email provider receives enough complaints, they could even drop you for violating their spam policies.
Get names if possible in the initial stages. This allows you to address each customer individually in the email, personalizing your message. That personal touch helps your emails get more attention.
Never send emails that do not provide a high level of value to your customers. Do not send out repetitive emails or uninteresting ones. Your emails should contain relevant information, discount offers, or useful advice.
Various Email Clients
Run tests to determine how your messages look on various email clients, including mobile clients. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. Your message may look great when viewed through your Gmail account, but it might not look so hot to a Mac user using their ISP provided email client.
Marketing with email can be a terrific method of keeping in contact with current and potential customers. Use this information for your own e-mail marketing strategy so that you can see the positive results yourself. Successfully promoting your business is simple and very achievable if you use the right tools, and email marketing is one of best.