Does your business use Facebook? If not, you are missing out on possibly several million clients. If it is, you need to make sure you’re doing all the right things to reach those clients and avoiding behaviors that annoy them. Continue reading to learn more about this marketing strategy.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Offer up discounts and prizes in return for having your customers like your Facebook page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. This will attract more users.
Make sure that your Facebook page is spam-free. You can monitor your page by using filters, even if you are not online. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Answer all questions and reply to all comments. Try to answer their question with a helpful answer, and thank that person for contacting you. Never hesitate to share links to the site if there is an article that is on point in answering their question.
If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Your current customers need to be your main focus. Some marketers focus on getting new subscribers instead of taking care of their exist audience. Your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!
Try buying Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. You can use your own budget, doing as little or as much as you want to do. Finally, you don’t have to commit long-term. Your ad can end when you choose.
Offer something exclusive if someone “Likes” your page. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. You could give away a free sample or even a chance in a sweepstakes. They will click very fast if there is something free in return.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers will want to read your posts everyday on Facebook. Instead, invest your time in creating targeted Facebook ads.
Use contests to boost your likes. You can provide the winner with free product or a great discount when you reach your “Likes” goal. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. The best part is that Facebook will remind them of the event for you!
Hire an individual to keep your Facebook page up to date. You need daily interaction to keep people invested in you. Because your posts are shareable on Facebook, your customers who share your content are effectively advertising to their friends for you!
You should always be sure you remain on-topic when making Facebook posts. If you’re selling homes, it can be a useful and great thing to post regarding the interest rates changing because of the government. Posting about the overpopulation of the feral cat is probably not something your followers want to read about.
If you have more than one person sharing things on your business’s Facebook page then you need to inform people to stick to one strategy. Consistency is king. If you have to you should have your updates prepared in advance. That way you don’t have to have people looking for your updates on their own.
Put a Facebook plug-in on your site. Certain blogging platforms make is easy to implement a Facebook plug-in, but you may have to search for the code. This plug-in displays links to pages, lists of subscribers, or the latest updates.
If you do not have a Facebook account yet, hopefully this article has inspired you to do so. You’ve got the knowledge you need to start, so there really are no excuses for not doing so. No matter how long you’ve been on Facebook, you can always improve. What you’ve just learned will help.