As any business owner knows, successful marketing is one of the most important elements in growing its customer base and increasing profits. In today’s world, marketing your company through email is almost essential. The following advice will help you make your marketing via email strategy succeed.
Only send marketing emails to people who have requested them. Messages sent to recipients who did not request them are at risk of being marked as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Make sure your emails are closely targeted. Think of a way to entice them to have their friends join. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. Your subscription list will automatically grow as more people who are interested in your business sign up.
Do not send emails to random addresses or people who have not authorized you to do so. All unrequested emails are spam, whether or not that was the intention of the sender. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
It is very smart to include an opt-in button for people to sign up with you. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Avoid sending more than one marketing email per week. Your customers may be very busy and have to go through a lot of messages throughout the day. Sending emails too frequently makes it more likely that your customers will stop reading.
You should avoid sending mass emails during holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, as always there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.
Utilize the least amount of graphics in your email as you can without making it look bland. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.
Branding is something that extends throughout your business, even down to marketing with email. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will enable your customers to quickly recognize the source of the email.
Never send out an email that relies on images to convey critical information. There are lots of emails that don’t show pictures automatically. This may make your messages look unreadable and unattractive if you are too reliant upon images. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.
In all your emails, you need to use a call for action. Let your email recipients know what they need to do by telling them directly. If links are included, make it highly visible to them with instructions on what to do next. You can even repeat these sections in both ends of your message, the top and the bottom.
Anytime you make contact with a new customer be sure to get their name. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. The emails that you send to them will stand out because recipients won’t feel quite so anonymous.
On the subscription form for your mailing list, inform potential customers of what kinds of messages you plan to send. They should know what kind of emails they can expect to receive, along with when they should expect to receive them. That way, your subscribers will be well aware of the content they will receive, and the frequency.
Your campaign for email promoting must be attention grabbing. You might have to tweak things a bit before everything falls into place. You should change any aspect of your approach that’s not working. Even if a particular technique does seem successful, continue trying new strategies to constantly improve your campaign.
Customize your messages in any personal manner that is available to you, so you can send messages to subscribers that let them feel like people. If they feel like they are reading a form letter, they will hit delete and block. It’s simple to add their name at the beginning, but there is more you can do. You should know where, when and why they signed up. Use all this information in the message you send them.
Implementing a successful marketing campaign can be much easier when you know how to use email to your advantage. Directly contacting your customers is an excellent way to build the rapport you need to maximize profits. Apply the tips above to your marketing via email plans and watch your income rise.