If you plan to market your business using email, you need to know what you are doing. Avoid the junk filter by writing thoughtful, content driven emails which your customers look forward to. Below you will find some excellent tips to help you accomplish this.
Do not ever send unsolicited emails to unsuspecting customers. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Your email should have a personal tone. When a business is more personal, they feel that they can better relate to them. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.
Be certain to only send your messages to those you actually know. When you do a mass mailing to random recipients, they are often received in a spam filter. Recipients will be left scratching their heads, wondering if they actually know you, and they’ll possibly feel suspicious about what you have to offer. This can make them delete your emails and waste your time.
Send out emails that correspond to your target audience. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Include subscription links in your emails so that your readers can pass them off to friends. Your subscription list will automatically grow as more people who are interested in your business sign up.
You can use A/B testing to improve the results of your emails’ subject lines. Choose an email and use two different subject lines to see what works better. You will learn which subject lines have the best open rates and which ones people ignore.
Stay consistent. For every email, use the same colors and logos. Use a readable font as well. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Familiarity is extremely important in any business, especially email promoting.
Don’t send out email from a subscriber without consent or permission. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. Most people will not only delete the email, but also resolve to never do business with you in the future.
Make sure you have a clear, unsubscribe button. Don’t try hiding your unsubscribe link as this will only frustrate customers. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Do not send emails that use images to convey the most important information. Many readers will be using email clients that will not load images automatically, in order to protect their privacy. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
To get what feels like a personal touch, occasionally try and mix up what your format is. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. When well-written, this could give your consumers an emotional avenue when it comes to your services and products.
Make sure that every email address is correct. Do not waste your time going through your list of contacts to correct typos or calling your customers on the phone to get their email address. This can be a waste of your time!
Add a personal touch to your marketing emails. Personalization goes beyond sending an email with the recipient’s name stuck into the greeting line. Use all the information about your subscribers that you have at your disposal. Categorize your subscribers. Send them emails that are relevant to their interests.
Short Subject Lines
Simple, short subject lines are best. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn’t get truncated upon delivery.
Always proofread your emails before sending them to customers. It is tempting not to take this basic step towards professionalism because emails can be sent out so quickly. It’s just email, correct? You might want to reconsider. The emails that you send are a vital part of your overall marketing strategy, and you must strive to look professional in order to impress your consumers.
Covering all bases when it comes to e-mail marketing requires utilizing multi-part messages. These types of email should include normal and HTML text in order to reach all readers. Subscribers who prefer plain text will opt out of your emails if you do not make the effort to make your messages available in the format they prefer.
The tips you’ve just read can take your campaign from spam to spectacular, but only if you put them into use. You can improve your bottom line more quickly with this solid advice on e-mail marketing in any running campaign or future project that your have in mind.