Businesses can reach customers they never dreamed of reaching only 20 years ago, all thanks to the Internet. Marketing via email is a way to generate leads and communicate with existing customers. Use the information in the following tips to learn how to harness the power of this proven marketing method for your business.
Get your audience to help you expand. When you have some readers, try getting them to get their friends to sign up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. By doing this, your viewer base will grow.
Keep in mind that the ultimate goal with e-mail marketing is to get your product sold. Your emails should bring readers a bit closer to actually buying. This can be accomplish by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts.
Do not send any more than a single email message a week. Your customers are likely busy people who receive several messages every day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
In general, do not send important marketing email on or around major holidays. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, you can take advantage of certain exceptions. These could include Black Friday emails or emails related to other specific events.
With any e-mail marketing materials, limit the use of graphics. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
The greater number of choices you give your subscribers, the greater impact your e-mail marketing is going to have on your profit. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Your company’s branding should extend to the marketing you do through email. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will allow people to recognize your emails more easily.
Use passive and active feedback to enhance email marketing efforts. Active feedback means things like customer opinions or suggestions. Passive feedback is more subtle and even invisible to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
When customers sign up for your emails, ask them for their name. This allows you to say hello to them in a personal manner each time you email them, helping them to feel at ease as soon as they begin to read. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
Make sure your e-mail marketing campaign has an exit sign for those that want to opt out or unsubscribe. Even though sending emails is basically free, they can still take money out of your pocket. More importantly, if you’re seen as a spammer, it’ll hurt your reputation as a business. Customers may block your email address if they get annoyed.
An email subscription form should provide subscribers with information about what they will receive. They should know what kind of emails they can expect to receive, along with when they should expect to receive them. That way, your subscribers will be well aware of the content they will receive, and the frequency.
Your marketing via email messages need to grab readers’ attention. Finding the right approach may take some experimentation. If some aspect of your campaign isn’t working, change it as soon as possible. Once you have put together a working technique, don’t rest on your laurels. Keep researching and learning in order to improve your efforts and add to them.
One thing that can really harm a business is if it receives a reputation of spamming. You should make sure that this doesn’t happen to you by asking your email list to confirm that they want to receive emails. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. Add two links to the email – one for confirmation and one to opt out. New subscribers will like that you are taking the time to protect them from spam. It also gives you a defense should you be accused of spamming down the line.
Have subscribers type in their email address twice when filling out the form to opt into your email list. People often don’t type their email addresses correctly. Common errors include transposing two characters or using the wrong TLD (.net instead of .com, for instance). Getting them to write it twice helps cut down on missed opportunities due to typos.
Among other things, the modern Internet has revolutionized the way we do business. Every business should take advantage of using email marketing. Utilize the above tips to begin your own marketing via email campaign.