Facebook Marketing For Beginners: How To Make The Most Of Social Media

Is your business on Facebook? If you do not, you are missing millions of possible customers. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Keep reading to learn how to come up with a successful Facebook marketing campaign.

TIP! Facebook is a content sharing medium. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content.

You can quickly expand your viewers on Facebook by holding a competition. Provide people with prizes and discounts for liking your page. Always award the prize though; you don’t want to be viewed as dishonest.

Give away free items to loyal or potential customers. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.

TIP! Use the custom tabs on Facebook for greater efficiency. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business.

Answer any questions and respond to comments on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to articles if they answer questions posed on your site.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.

TIP! In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you.

Treat your old customers well. People often focus on new customers and tend to forget about the old. To maximize the impact of your Facebook marketing campaign, you have to maintain the respect of your audience. This will help fortify your brand and personality.

If you receive a “like” from someone, give them a special offer. Having a lot of likes brings attention to your page. You can give away coupons for your product or maybe free samples. It could also be something like a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

TIP! Do not forget about your existing audience. Some marketers focus on getting new subscribers instead of taking care of their exist audience.

Respond to everything that is posted on your wall. Respond to those who have taken the time to contact you. Facebook is similar to a phone call, you would respond to that, right?

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. To keep you on track, set short term sales goals. This will help you focus on what you need to do to gain more sales. Your strategy may need adjusted if you do not see the results you hoped for.

TIP! Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention.

Don’t assume Facebook is the best choice for marketing on social media. Although Facebook is popular with certain subcultures and age groups, some people do like to use other sites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. The strolling visitor will sign up to be a follower if they really want to access the information. Only hide a bit of your content or you will lose part of the impact of your SEO.

TIP! If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. This is because customers are random so they likely will not follow daily posts.

Work hard to keep your Facebook fans informed. You don’t have to post updates all the time, but you should post the regularly. If your content is interesting, they’ll continue to read it.

The most important part of posting on Facebook is establishing long-term ties with other users. Social media interaction is just as important as face-to-face interaction. Fresh and simple content is king. Make sure you periodically run a contest or promotion to reward your most loyal followers.

TIP! Take time to answer questions and respond to comments posted on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you.

Run contests on occasion in order to get lots of “likes.” You can offer a discount as the prize or something that is free to the winner. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Find a quality tool and use it to share your updates when your subscribers are likely to be online. Sample an array of tools until the right one comes along.

TIP! Never share updates that seem irrelevant to your own content. Take care when posting about current events so as not to bore or offend any followers.

Create variety in your posting while remaining on point. Stay with content that correlates with your brand, but do not just stick to one thing. Try finding various ways to engage fans with the content. Perhaps that means photo essays, or you can create posts where you question your audience.

Hire someone to take care of your Facebook page on a daily basis so your marketing can get the attention it deserves. Daily status updates, specials, and announcing new product availability will remind your subscribers why they are fans of your business. And the posts are able to be shared with their friends as well!

TIP! Only invest real resources in this form of marketing. Facebook is a huge deal and it will help to expose your company to many people.

Hopefully, if you have not already used Facebook for your business, you will now. This article has covered the basics, so you are ready to get started. Regardless of the time you’ve been using Facebook, there is always room for improvement. Use what you learned and watch your business progress.