Facebook Marketing 101: Everything You Need To Know

Facebook is a very popular site across the world. It can be used to promote and market your business. Facebook features a few marketing options that cost money, but it also has free marketing opportunities. No matter if you are paying or you are there for free, here are some good tips for you.

TIP! Try out Facebook ads. Routine postings can only get you so far in terms of promotion.

Use a contest to build talk about your brand. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Custom audiences allows you to personalize the emails that you send. Your conversion rate will be better and your campaign will be less expensive as a result.

Give someone something valuable if they “like” your page. The more likes you have, the more attention your page will get. Consider offering people something free and exclusive if they like your page. This will grab people’s attention rather than asking them to like the page. If they know they can get something they want, they will like it without hesitation.

TIP! If someone takes the time to comment on your wall, give them the courtesy of a response. It is important that you acknowledge that a person who takes time to interact with your business is important to you.

Your posts need to be interesting and useful. Your followers should learn something from what you post or they should be entertained in some way. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Include places in the body of your Facebook page. Offer them something of value when they register so that people will be more likely to do so. You could have a contest, or just give away a freebie.

Social Media

While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. While it is an incredibly popular concept, different demographics prefer different social media websites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

TIP! Apply real resources to your Facebook marketing. Marketing on Facebook is no cake walk.

One way to help convert visitors into followers is by hiding some content from visitors. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.

Don’t share updates that have no direct relation to your own content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Create a personal Facebook page on which to post other information.

TIP! When using Facebook to market your business, you may have trouble getting started. Start the marketing process by displaying the Facebook button on your company’s website.

Ascertain that people are able to “Share” the content of your page on Facebook. If your page has valuable content, your audience will want to share that with others. Sharing and interacting with others is the center of Facebook. Working to provide valuable information to your audience will help ensure your business succeeds.

Make a personality for your brand. If people find your information to be bland, they will think that about your business. Adding some personality can be great as long as it always remains professional.

TIP! Look for ways to establish yourself as a leader in your field. Using the right strategies, Facebook can be a wonderful tool for building respect in your field.

Encourage users to interact with you and other fans. If you find a conversation that was started on a post you’ve made, let people continue it. Acting like a hall monitor is no way to get on your users good side. You should only intervene if offensive statements are made.

Have the design of the Facebook page be like the one on your website. Keep the same color scheme on your page. It will make people think your page is related to the brand you represent. If it is totally different, it can be confusing.

TIP! Always allow people to write their own comments on your wall. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.

See if any of your customers would want to post their reviews on your page. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Allowing previous customers to post comments on Facebook about your company is a good way to assist potential customers in making decisions.

Engage in conversations taking place on your business’s Facebook page. Tell your followers that it’s okay to make small talk on your page. Consider using polls or thoughtful questions to spark discussions among your fans. Monitor the discussions, adding helpful or interesting comments where appropriate. If you are having a good converstaion, you will see that your business will go up.

TIP! Try responding to every comment you receive. The same goes for messages you get in your inbox.

Always ask your followers to share your updates with their friends. Offer a discount or other incentive to have your followers share your page with friends. You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.

Educate yourself thoroughly on Facebook as a platform. The more you understand the ins and outs, the more successful you can be. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. This advantage will pay off for you.

TIP! Your posts should vary while staying on topic. You should always remain relevant, but it is very important to stop repeating the same things.

Now, you’re equipped with useful Facebook marketing tips. Since Facebook doesn’t cost anything to use, you have nothing to lose if you want to test out what was learned above. Start your campaign as soon as possible to get your name out there. Who knows? They may have read this article as well, so get going!