In terms of marketing, Facebook is almost unrivaled in its impact. Facebook is a huge social networking site with several hundred million accounts, many of which are businesses using it to increase their profits. Seriously consider the following helpful tips for marketing your business using Facebook.
The best way to engage your followers is to reply to what they write on your wall or about your company. Take a look at your wall daily, and pay attention if someone tags you in a post. Reply right away, particularly if the posting included a complaint or customer service request.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your site has a blog, include a summary and post links via Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Facebook needs to be thought of as a place to share with people. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat Facebook seriously to improve your profits. Write some actual blog posts and then promote them via other channels through your Facebook page. Facebook will bring you a great deal of traffic if you do.
Custom tabs can help you get more accomplished on your Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. If you have a current promotion, make a special tab for that.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can also make sure you stick to a budget. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can end when you choose.
Hold a giveaway to entice customers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. You will have the chance to communicate with a large amount of people.
Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Make places on your Facebook page for your audience to sign up. Offer them something of value when they register so that people will be more likely to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Don’t think that you should update your page if what you have to say has nothing to do with your content. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Utilize personal accounts in order to talk about personal endeavors.
If at all possible, consider all of your comments carefully, and craft responses to each one. Do this for all comments, whether they come from email or your main page. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
Try encouraging user interaction with others fans and with you. For example, if a conversation begins on your page, let it continue. Post deletion or being too controlling may cause negativity to be directed at you. However, if things become heated or if the conversation is offensive, then you should intervene.
A scheduling tool may be of benefit if you are unable to get to Facebook at a particular time to make posts. Locate a tool that’s of good quality and set it up to post updates when you think most of your followers will be online. Test different tools until you find one that has all the features you need.
As you have seen, marketing via Facebook is an increasingly popular concept. This marketing strategy will help you engage with potential customers and increase profits. Use the information you’ve learned to bring your business up a notch.