No matter how much you think you know about article marketing, there’s always something that you are overlooking. While it might be small it could greatly reduce your traffic. Read on to make sure you know every great tactic and tip out there.
Always do the necessary research when deciding what type of advertising your readers will likely enjoy. Also, don’t be afraid to change them from time to time and use different ones or different versions with various texts, colors and orientations. It takes time to learn what will work best, but it will be worth it later.
If your website allows viewer comments, try using a “no follow” attribute. Whenever a user leaves comment spam (links to unwanted sites), web crawlers will be notified by the “no follow” attribute and not follow that link. This will keep the search engines from thinking your website is spam because it has links to spam sites on it and decreases its reputation.
Showing how other customers have benefited from your product will make your new visitors trust you and more likely to by from you. Adding testimonials to your site can be a great way to show previous clients’ satisfaction.
If you are having some writers block with new content, try to stir up some controversy. Write opinionated pieces about celebrities or popular brands to generate interest and conversation. You can build a following this way as others respond to your arguments, comment at your website and link to your posts. Not to mention, if any other brands are involved, they may take legal action against you if the controversy is serious enough.
Think about outsourcing the writing work. If writing articles does not fit into your schedule, or you doubt your skills and ability, think about paying someone else to do this work. In the long run, you will be saving time and even boosting traffic to your website. So while it is somewhat costly, it is well worth it.
With article promotion it is important to submit your articles to both article directories and blogging networks. Blogging is very popular and a good blog can drive major traffic to a site. Add your information to every article you send in, and users will hit your site and blogs.
Increase your visibility by using tools. Some tools even allow you to submit multiple articles to certain directories. Most of these tools cost a fee, but there are a select few that operate for free. Use them exclusively to keep costs down.
Once you add an article to your site or blog, you should submit it on different directories. That helps, as your main article goes to search engine indexes; your other content will give you traffic in the back end too.
No matter how tempting it is, never take on a project that fails to interest you. Your tone and content will not be very engaging if you are not writing on a topic you care about. Readers can tell when you are bored by the topic you write about. Boring topics won’t be very useful for marketing purposes, as compared to a legitimately interesting topic.
Truthfully you can never find a secret for success in article advertising. If you learn about business, you will learn a lot about article marketing. The same concepts you already know about marketing your business apply to article marketing, with the focus on distribution of your content.
Numbers or bullet points will improve the look of your article. This helps make your content clearer and more memorable. Separating your ideas by numbers or bullets calls further attention for the reader to read and remember the material that is organized in such a fashion.
Article distribution services are a time-saving service that can benefit your marketing strategy. You can save a lot of time and trouble by letting such a service automate article submissions to a plethora of available directories. Make sure to consider the cost of these services as there is usually a fee for using them. If the investment is worth the outcome is a question you must ask yourself.
Chances are you already have ideas for how to use the above advice. It’s likely that you did. You can’t know it all, but you can know a lot. Utilize the tips you’ve read here to help your business continue to run smoothly. After a while, your business will grow quite a bit if you build it on a foundation that is solid.