When you start article promotion, it can seem easy. After all, how much effort does it take to churn out an article and submit it to an article directory? Give it a try and you may find that it is harder than you first thought. However, the great news is you are reading this; here are smart ways to explode sales with your articles.
As you write articles for the site, it is important that readers find them engaging. Always write in an informal style that’s friendly and warm. Even if the topic is very technical, taking the edge off can be done by using layman’s terms to get the information across. If you write boring, overly technical content you will turn off your readers.
If you have a site that permits reader comments, it is good to utilize the “no follow” attribute. If someone posts something that is considered spam, web crawlers will disregard that information. This stops your site from linking to junk spam sites and helps to ensure your site maintains a good reputation.
The impulse to post the same article content across various indexes should be withstood. There are lots of article indexes that you can use in article syndication. Posting the same article to hundreds of directories just makes you look like a spammer. This is bad, because search engines see this type of behavior and give you a bad rating.
Be sure the first paragraph of your article is the best. Search engines and readers look at the first paragraph as the most important part of an article. Putting the most useful information in this area is the best way to hold an audience’s attention. Don’t give away everything and keep it interesting. You hope they read the entire article, after all.
One tip to consider with article syndication is that you will want to send your article to directories after it has been added to your site and indexed. You will be able to get back end traffic, and the original article will show up in the indexes of search engines.
Unless websites are outright deleting your articles, they will remain on the web indefinitely, and can always be used to bring traffic to your specific destination. Linking your main articles to other articles is a great way to help gain exposure.
The articles should short and to the point. Use less than 500 words and catch your readers’ interest at the introduction. Web readers tend to have shorter attention spans, so its best to catch their attention quickly in your article. Make your first couple of lines interesting to keep them engaged and then provide more information in the article.
Know your audience before beginning to write. If you’re writing on a casual bog, keep content personable and short. If your focus is professional sites, research your content well before writing it.
Be sure your article has a title that captures interest right away. People need to be drawn in to read your articles, and the best way to achieve this is to create headings that are as interesting as possible. Consider making the header a statement or a question that contains your target keywords.
Establish your personal unique style when you write your articles. The articles you write should reflect your specific personality and help readers become familiar with who you are as a person. Also, avoid adopting the style of other authors, to keep your credibility and likeability high; your business will benefit more from your article submission efforts.
Success in article syndication can be linked to trial and error. Practice trial and error to determine the best method for success. When you know what works the best for you, you can tailor your articles and your writing to achieve these goals.
Take advantage of social media. One way to increase your readership is writing about your piece on social media type sites or having a link leading to the article in an excerpt you post. This is excellent marketing and will generate a lot of interest about your articles.
It can be fun to write articles and it can also sell people on your products. Use the information you’ve been given to interest readers and encourage buyers. Once you have a handle on the process, the sky is the limit!