Are You A Video Marketing Novice? These Tips Can Help!


Online video is the latest frontier in marketing. You can shoot a video on your phone and post it right on your website. It’s extremely easy to use this marketing method. The following article has some great video marketing tips.

TIP! Spending a lot of money and time on a video does not mean it will yield better results. There is more to a video than production value.

Any marketing video should be short. Many people have shorter attention spans and wish to obtain the information they need quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

Video marketing is a great way to stay in touch with your audience. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Provide free products to those who send you questions.

TIP! Include a screenshot of your website in your video. This lets your viewers see your site while they watch.

If you choose to share videos on YouTube, make use of its editing features. Annotations are a good example of what you can add to your videos. These are perfect for extra information, coupon codes or even links.

Make sure all your videos are 20 minutes or less. You can go that long only if you’re doing a very in-depth how-to video. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

TIP! If buyers find your products hard to use, develop a video that can explain the process. You are going to be resolving problems of both your existing customers and your customers to be.

Screenshots of your business website can be used in the video. That way, visitors can see the way you have organized your site. How-to videos can also benefit from screenshots. All you have to do is utilize a software program that allows you to edit videos.

Focus on a certain topic and choose a descriptive title filled with keywords. Relevant, interesting titles will attract viewers. Your title will also give them an idea of what to expect from your video. A creative title can really help to drive viewers to your site.

TIP! You will keep people coming back to your site if your videos stay fresh and interesting. The only thing you’ll accomplish with dull, dishonest or shoddy video content is a loss of goodwill and a blow to your credibility.

Are your customers having trouble using your product? If so, then create a tutorial video that will instruct them on how to properly use it. You will help solve problems for existing customers, but you will also attract new clients who see that you have the solution they need.

If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. You need to have articulate people who represent the business. Don’t think that you are limited to one person you work with in the video.

TIP! Your viewers want you to be honest with them. If you want to make videos, make sure the topic is really interesting to you.

Use a consistent tone in your videos. Try to determine if demonstrations, straight talk, or humor will best suit your needs. You need to consider what you are offering your customers, as well as exactly which demographic you’re attempting to pull. Connect all the dots to create your marketing tone.

Bring your camera along to any professional event. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. Also, if you happen to be giving a speech, bring along a friend or family member to tape it for you.

TIP! Video content analytics are extremely important. You can see how many times people watched the video and where people watch it from.

It is always wise to make a request of viewers within your videos. This is known as the “call to action” in online marketing lingo. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. In order for this to work, you must make it as simple as possible.

If you do not feel confident in your ability to make videos, you can hire someone to create on your behalf. Give a prize to whoever can make the best video. Make sure they know the winner’s video will be part of your online campaign.

TIP! Have others make your videos for you if you’re not comfortable doing it yourself. Try holding a video contest in which you award the best ones with prizes.

Don’t forget about sharing your videos. Start by sharing your video with your friends and family. Post a link to it on your blogging site. You can even mail information about it by post to current customers. Post your videos on YouTube and other forms of social media, such as Facebook and Twitter. Get the word out!

The call to action must be a part of all videos. Let people know that they need to get to buying in a hurry. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. An assertive, powerful call to action is the perfect way to end each clip.

TIP! Then collect data from the comments you receive and statistics to make your next video better. Try to get better and better with every video you produce.

Put your video on the website you run, as well as posting it on video sharing sites. People will be able to view your video and they will get great information on your business. You should not lose views because views are counted regardless of whether the video is embedded or not.

Hopefully, you feel more confident beginning a video marketing campaign. Keep in mind the information you have learned here, and use it while creating your own content. These tips are guaranteed to lead to success, so don’t hesitate, get started!